November 21, 2024
These instructions are written for individuals sending an email from the Lyris List Manager Mailing List System who wish to analyze email opens and URL clickthroughs. See also How to Track Email Opens & URL Clicks in Lyris.
Requirements
- Website address: https://researchlistadmin.partners.org
- Login User Name: your email address
- Password:
- Complete the Mailing List System Request Form if you are creating a new list
- Already an admin? Password can be reset: https://researchlistadmin.partners.org/emailpassword.tml
ID
The ID number ListManager has assigned this mailing.
Mailing Name
The name you have given this mailing. Click on the mailing name to be taken to the Reports: Mailings: View Mailing screen, where you can view the mailing, the recipients, the log and where it is in the queue.
Sent #
The number of recipients ListManager actually delivered messages to. Click on the number next to a mailing in the Sent column. You will be taken to the Reports: Mailing Reports: View Mailing: Recipients screen.
Open #
The number of unique recipients who opened the message using an email client which can read HTML. If a recipient opened the message in two different clients, or with a client and a web browser, only one open will be registered.
If a clickthrough is registered for a recipient without a registered open (as occurs when HTML images are suppressed), an open is recorded for that recipient.
Click on this number to view those who opened the message. You will be taken to a page which will display the time the message was opened, and the email address and name of the recipient who opened it. You may download the list of those who opened the message by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.
From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people.
Open %
The percentage of unique recipients who opened the message using an email client which can read HTML.
Click on this percentage to view those who opened the message. You will be taken to a page which will display the time the message was opened, and the email address and name of the recipient who opened it. You may download the list of those who opened the message by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.
From this page, you may view a chart that shows opens over time. In addition, you may also create a segment of those who opened a message so you can target later mailings to those people.
CT #
The number of unique recipients who clicked on at least one trackable URL (unique clickers). This number may be greater than the number of opens if some recipients have HTML images disabled.
Click on the number to be taken to a page which will display the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. For each click, you will also see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.
From this page, you may view a chart that shows clickthroughs over time. In addition, you may also create a segment of those who clicked on links so you can target later mailings to those people.
CT %
The percentage of unique clickthrough hits versus recipients.
Click on the percentage to be taken to a page which will display the time the link was clicked, the email address and name of the recipient who clicked, and their TCP/IP address. For each click, you will also see the URL, URL Name and Group. You may download the list of those who clicked on a link by clicking on the disk icon. This file will be in CSV format, which may be opened and read using Excel and other programs.
From this page, you may view a chart that shows clickthroughs over time. In addition, you may also create a segment of those who clicked on links so you can target later mailings to those people.
Opens
Charts of open rates, for individual mailings, lists, or all your lists. Includes charts on unique, total, aggregate and estimated opens.
Unique Opens
Represents the number of recipients who are known to have opened a message. Records the first open or clickthrough for a recipient, and disregards further opens.
Total Opens
Represents the total number of opens registered for a message. If a clickthrough is registered for a recipient, but no opens, a single open is recorded for that clickthrough. Estimated Opens Represents the estimated number of unique opens for the message. This figure is calculated by dividing the unique opens by the total number of recipients detected to have HTML capability in the past times 100 to create a percentage, and then applying that percentage to the entire list to include recipients who have not been detected to have HTML capability.
For example, if a message was sent to 100 recipients with 25 unique opens and 40 recipients known to have HTML capability: (25/40)*100=62.5% of known HTML readers opened the message. That percentage is applied to the entire list, so there would be 62.5 estimated opens when there were 25 unique detected opens.
Online Manual: http://lunar.lyris.com/help/lm_help//12.0/index.html
If you have any additional tips, questions, updates or feedback about this document, email @email.